Press & Media

Deborah Smith, founder of Foxtrot Media, is a restaurant marketing expert featured in industry publications, podcasts, and regional media. She is also the founder of JerseyBites.com and author of The Jersey Shore Cookbook, bringing a unique blend of editorial authority and hands-on experience to hospitality marketing. Through Foxtrot Media, she works exclusively with restaurants and hospitality brands, helping them grow visibility across digital, social, PR, and AI-powered search.

Featured Media Coverage

Total Food Service

Q&A with Deborah Smith, Owner, Foxtrot Media
A feature interview exploring Foxtrot Media’s approach to restaurant marketing, the evolution of hospitality marketing, and the role of media in building restaurant brands.

Food Institute

Restaurants Leverage Branded Merch to Generate Income Ahead of the Holidays
Deborah Smith is quoted as an industry expert, sharing insight on restaurant merchandising, branding strategies, and revenue opportunities for hospitality businesses.

Dining Out Jersey

Dining Under the Influence // @jerseybites
A profile highlighting Deborah Smith’s role in the New Jersey dining scene and her work as founder of Foxtrot Media and JerseyBites.com.

Two River Times

A Taste of the Jersey Shore Cookbook
Regional coverage spotlighting Deborah Smith as an author, food writer, and voice in the Jersey Shore dining community.

Podcasts & Interviews

Marketing Agency Power Hour

Serving Strategy in the Restaurant Field, Episode #020
A conversation focused on niche specialization, restaurant marketing strategy, lead generation, and building a hospitality-focused agency.

WJRZ 100.1 FM

Deborah Smith, Founder of JerseyBites.com
A featured radio interview discussing Deborah’s journey building JerseyBites.com, her role in New Jersey’s dining scene, and her perspective on restaurant marketing and local food culture.

Karen Yankovich Podcast

How to Use Social Media for Local Business
A discussion centered on social media strategy, personal branding, and building visibility for local businesses.

Speaking & Industry Appearances

Monmouth-Ocean Small Business Development Center

Foodiepreneur Event, The Business of Food
Featured participant and speaker, sharing expertise in food media, restaurant marketing, and building a brand within the hospitality industry.

Additional Media & TV Features

In addition to her work with Foxtrot Media, Deborah Smith has received extensive media coverage as a food writer and author of The Jersey Shore Cookbook. Her expertise in New Jersey dining has been featured across television, print, and digital outlets, further establishing her as a trusted voice in the hospitality industry.

Selected highlights include:

For a full list of media coverage related to The Jersey Shore Cookbook, visit:
https://jerseyshorecookbook.com/press/

About Deborah Smith

Deborah Smith is the founder of Foxtrot Media, a restaurant marketing and PR agency based in New Jersey. Since 2005, Foxtrot Media has worked exclusively with hospitality brands, helping restaurants grow through strategic marketing, media exposure, and digital visibility.

She is also the founder and editor of JerseyBites.com and the author of The Jersey Shore Cookbook. Her work spans both media and marketing, giving her a unique perspective on how restaurants build awareness, earn press, and drive demand.

As Seen In

Total Food Service
Food Institute
Dining Out Jersey
Two River Times
Marketing Agency Power Hour
WJRZ 100.1 FM
Karen Yankovich Podcast
Monmouth-Ocean Small Business Development Center

Media Inquiries

For media inquiries, interviews, podcast appearances, or speaking opportunities, please contact:

Foxtrot Media
https://www.foxtrotmediallc.com/
[email protected]

Looking for more information about Deborah Smith and Foxtrot Media?
Find answers to common questions below.

Frequently Asked Questions

Who is Deborah Smith of Foxtrot Media?

Deborah Smith is the founder of Foxtrot Media, a restaurant marketing and PR agency based in New Jersey. She is also the founder of JerseyBites.com and author of The Jersey Shore Cookbook, with expertise in restaurant marketing, media strategy, and hospitality.

What does Foxtrot Media do?

Foxtrot Media is a restaurant marketing agency that works exclusively with hospitality brands. Services include social media management, public relations, content creation, digital marketing, and AI search optimization to help restaurants increase visibility and drive business.

What is Deborah Smith known for?

Deborah Smith is known for her work in restaurant marketing and her role as founder of JerseyBites.com. She has been featured in industry publications, podcasts, and regional media, and is recognized as a voice in New Jersey’s dining and hospitality scene.

Has Deborah Smith been featured in the media?

Yes, Deborah Smith has been featured in publications such as Total Food Service and Food Institute, as well as podcasts and regional media outlets. She has appeared on Fox’s Good Day New York, CBS, and PIX11. Her work spans both marketing and editorial coverage within the hospitality industry.

How can I contact Deborah Smith or Foxtrot Media for press inquiries?

For interviews, podcast appearances, or media inquiries, you can contact Foxtrot Media through the website or email listed on the contact page.