About us.

We are Foxtrot. Your restaurant marketing partner. We are foodies, writers, photographers, business professionals and creatives; but most importantly we are specialists. We know and understand the food & restaurant industry. We live it and breathe it day in and day out. You are in experienced hands.


Always Custom,
Never Cookie Cutter

Social Media and Content Development must be unique to the client and authentic. We do not recycle or reuse content between clients. It has to be about what’s happening in your restaurant: specials, events, private parties, new menus, entertainment and the list goes on. We get it.

Most Up to Date
Information & Standards

Algorithms and trends are constantly changing when it comes to social media marketing. What was working 6 months ago, may not be what is working today. We are in the thick of it every day ensuring that our clients are reaping the benefits of our industry knowledge at all times.

Personal &
Regular Attention

We learned early on that the most important thing we can do for our clients
is to lift your load. You guys are BUSY!
We create the content from start to finish and send you a link to quickly review and approve. We also stay
ahead to make sure we’re out in front of
what’s important for your restaurant.


“Foxtrot Media has improved our sales significantly in just a few months! Deborah and her team are rock stars!”

-- Glenn, Heavenly BBQ --

Our Team

Deborah Smith, President
Deborah is the founder and owner of Foxtrot Media. She is also the creator of
JerseyBites.com, founded in 2007, and the author of the bestselling Jersey Shore Cookbook.

Deb leads her talented team of food fanatics on the day-to-day marketing activities
for all clients in addition to serving as one of the resident food photographers on the staff. She also heads up the public relations duties for Foxtrot Media.

Jon Faronea is a Senior Account Manager at Foxtrot Media, LLC and has been with the company since 2011.

Jon assists with the daily social media and digital marketing of various clients. In his spare time, Jon loves to indulge in food and drink at festivals and restaurants in the tri-state area. You can follow his adventures on Instagram at @Social_Jon.

Phoebe Adams, Account Manager
Phoebe has been with the Foxtrot team for over two years. She graduated with a degree in Communication from Rowan University and a strong interest in Marketing and social media.

During her time in college, she took her love for photography and videogaphy and started a food focused Instagram account creating and adapting healthy lifestyle meals to inspire others and express her creative side. She knows food brings people together and is excited to broaden her knowledge in the restau-rant industry along with continuing to learn, grow and assist in marketing strategy for restaurants all around NJ.

Julie Hartigan, Senior Account Manager
Julie Hartigan is a Jersey City-based mom of 2 and former engineer/tech consultant who, driven by her great passion for cooking, graduated from the Institute of Culinary Education in NYC in 2009. Since then, she has been a personal chef, and healthy cooking instructor, worked at Food Network and in cooking magazine test kitchens. Julie has published thousands of recipes and tips for everyone from Weight Watchers, Shape Magazine, Bed Bath Beyond, Beach Body Fitness, Real Simple, and more, and is also a regular on morning & lifestyle shows.
Maggie Leppert, Account Manager
Maggie Leppert is an Account Manager at Foxtrot Media, LLC, where she assists in creating social media content for our clients. Driven by her passion for photography, Maggie has found her niche in the field of social media marketing. When she’s not working, Maggie loves to indulge in her love for food by cooking and exploring new restaurants. She’s also an avid yogi and paddleboarder.
Ashley Shafto, Account Manager
Has been working in the restaurant industry for over 15 years. She’s now translating all that she’s learned through various roles into social media marketing for Foxtrot Media. She also handles a portion of the food photography, which she got into by playing around with her old Nikon at one of the bars she works at. You can find her at R Bar in Asbury Park on the weekends or taking her kids to various local restaurants during the week. Check out her food photography @ette.creative on Instagram.
Fiona Sheridan, Account Manager
Fiona Sheridan is a recent graduate of Montclair State University, where she earned her degree in Communication & Media Arts. Growing up, Fiona was always drawn to creative fields and spent her childhood into early adulthood performing in theatre productions, studying filmmaking, and playing music with her band. Combining her education in communications with her creative background, Fiona found a love for the digital and social media marketing field. She has started her post-grad career with Foxtrot Media, where she runs various social media accounts for clients and assists in creating email marketing campaigns and graphic design.  When she is not working, you can find Fiona at a concert or trying coffee from a local coffee shop.

“With significant experience behind their team, they're always on top of the latest trends that will get feet in the door and orders online.”

-- Nvair, worldFLATS --



We practice what we preach.

Blogging and social media is something we use successfully for our own marketing on a daily basis. We don’t just preach the rewards, we reap them and we know how to do the same for you.


We are just right.

If you are looking for big agency services at big agency prices, you’re in the wrong chair Goldie. We like to stay lean and mean, so our clients can afford the perfect fit.


We love to listen.

Talk to us. Tell us your story. We want to learn everything about you and your company, so our story telling touches the hearts, minds and imaginations of everyone you reach.


We’ve got your back.

If you need guidance, new ideas and decades of professional experience, we can’t wait to be on your team. Telling your story is just half the job. Protecting your story, is the other half. Your reputation is our number one priority